2012/11/12 by Tatsuro Kawamoto, Naomichi Hatano, Kawamoto, Tatsuro +1
Physics and Astronomy · Psychology · #Complex Network Analysis Techniques #FOS: Computer and information sciences #FOS: Physical sciences #Mental Health Research Topics #Opinion Dynamics and Social Influence #Physics and Society (physics.soc-ph) #Social and Information Networks (cs.SI)
paper · pdf · doi:10.48550/arxiv.1211.2555
openalex publication_date 2012/11/12 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
We explain a possible mechanism of an information spreading on a network which spreads extremely far from a seed node, namely the viral spreading. On the basis of a model of the information spreading in an online social network, in which the dynamics is expressed as a random multiplicative process of the spreading rates, we will show that the correlation between the spreading rates enhances the chance of the viral spreading, shifting the tipping point at which the spreading goes viral.