The Agenda-Setting Function of Mass Media
1972/01/01 by Maxwell McCombs, Maxwell E. McCombs, Donald L. Shaw · 86 citations
Social Sciences · #Social Media and Politics #Media Studies and Communication
paper · doi:10.1086/267990
Abstract
In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues—that is, the media may set the “agenda” of the campaign.
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