1982/01/01 by James P. Winter, Chaim H. Eyal, Ann H. Rogers
paper · doi:10.22230/cjc.1982v8n2a268
The Agenda-Setting hypothesis of mass media effects posits a direct, causal link between the issues and personalities emphasized in the communication media and public salience of those issues and personalities. While this broad statement has been useful for making general assertions to the effect that the media "tell us what to think about," it remains a general statement which must be further delineated (McCombs, 1977).