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Communicating a common front: mainstream party rhetoric and affective polarisation towards the radical right

2025/09/03 by Markus Kollberg, Ivo Bantel · 2 voices · 3 citations
Engineering · Social Sciences · #Electoral Systems and Political Participation #Engineering #Front (military) #Gender Politics and Representation #Law #Linguistics #Mainstream #Media studies #Philosophy #Political economy #Political science #Politics #Populism, Right-Wing Movements #Radical right #Rhetoric #Sociology

paper · pdf · doi:10.1080/01402382.2025.2531711

published in West European Politics, 1-31 (Taylor & Francis)

openalex publication_date 2025/09/03 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/15

Abstract

Does mainstream party rhetoric explain affective polarisation towards the radical right? Extant work documents a pronounced affective divide between mainstream and radical right voters. Yet, the origins of this divide remain largely unknown. This article investigates negative rhetoric by mainstream parties as a predictor of affective polarisation towards the radical right. It argues that signals of a ‘common front’ – coordinated negative rhetoric against the radical right by all mainstream parties – drive voters’ affective evaluations. The article combines an analysis of elite discourse and public opinion data from Germany, with a novel measure of targeted negative elite rhetoric, as well as causal evidence from an experiment. The analysis identifies a correlation between negative rhetoric from all mainstream parties and affective polarisation towards the radical right. Experimental tests of the previously identified rhetoric yield further evidence that cross-party messages contribute to affective polarisation. These findings underscore the importance of coordinated mainstream party action in shaping public responses to radical right challengers.

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