Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs

2021/09/17 by Sebastian Gabel, Daniel Guhl
Business, Management and Accounting · Decision Sciences · #Customer Service Quality and Loyalty #Consumer Retail Behavior Studies #Technology Adoption and User Behaviour

paper · doi:10.1016/j.jretai.2021.08.001

Citations

• How Technology is Changing Retail