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On the Experience and Engineering of Consumer Pride, Consumer Excitement, and Consumer Relaxation in the Marketplace

2019/12/06 by Michel Tuan Pham, Jennifer J. Sun · 76 citations
Business, Management and Accounting · Engineering · Psychology · Social Sciences · #Advertising #Business #Conceptual framework #Consumer Behavior in Brand Consumption and Identification #Consumer behaviour #Consumption (sociology) #Deconstruction (building) #Emotions and Moral Behavior #Engineering #Marketing #Political science #Pride #Psychology #Psychology of Social Influence #Relaxation (psychology) #Relevance (law) #Social psychology #Social science #Sociology

paper · doi:10.1016/j.jretai.2019.11.003

published in Journal of Retailing 96(1), 101-127 (Elsevier BV)

openalex publication_date 2019/12/06 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25

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