Customer Experience Management in Retailing: Understanding the Buying Process

2009/01/10 by Nancy M. Puccinelli, Ronald C. Goodstein, Dhruv Grewal +4 · 947 citations
Business, Management and Accounting · Psychology · #Advertising #Atmospherics #Attribution #Business #Computer science #Conceptual framework #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Consumer behaviour #Customer Service Quality and Loyalty #Customer satisfaction #Information processing #Information processing theory #Leverage (statistics) #Marketing #Process (computing) #Psychology #Schema (genetic algorithms) #Sociology

paper · doi:10.1016/j.jretai.2008.11.003

published in Journal of Retailing 85(1), 15-30 (Elsevier BV)

openalex publication_date 2009/01/10 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30

Citations

• Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
• Hedonic shopping motivations

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