Effects of Expiration Date-Based Pricing on Brand Image Perceptions

2011/08/06 by Aristeidis Theotokis, Katerina Pramatari, Michael Tsiros · 2 citations
Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Environmental Sustainability in Business

paper · doi:10.1016/j.jretai.2011.06.003

Citations

• The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
• The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

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