Improving the measurement of service quality

1993/03/01 by Tom J. Brown, Gilbert A. Churchill, J. Paul Peter · 1,203 citations
Agricultural and Biological Sciences · Business, Management and Accounting · Psychology · #Business #Cognitive and psychological constructs research #Computer science #Customer Service Quality and Loyalty #Data mining #Economics #Marketing #Measure (data warehouse) #Operations management #Perception #Psychology #Quality (philosophy) #SERVQUAL #Sensory Analysis and Statistical Methods #Service (business) #Service quality

paper · doi:10.1016/s0022-4359(05)80006-5

published in Journal of Retailing 69(1), 127-139 (Elsevier BV)

openalex publication_date 1993/03/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/26

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