A Framework for Collaborative Artificial Intelligence in Marketing

2021/03/08 by Ming-Hui Huang, Ming‐Hui Huang, Roland T. Rust · 421 citations
Business, Management and Accounting · Computer Science · Psychology · Social Sciences · #AI in Service Interactions #Artificial intelligence #Business #Complementarity (molecular biology) #Computer science #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Feeling #Human intelligence #Intelligent decision support system #Knowledge management #Marketing #Marketing and artificial intelligence #Psychology #Social psychology

paper · doi:10.1016/j.jretai.2021.03.001

published in Journal of Retailing 98(2), 209-223 (Elsevier BV)

openalex publication_date 2021/03/08 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06

Citations

• Artificial intelligence: a modern approach
• The Future of Retailing
• Artificial intelligence and the future of work: Human-AI symbiosis in organizational decision making
• The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)
• Prospect Theory: An Analysis of Decision under Risk

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