Analyzing the Role of Ethnocentrism and Consummate World of Urbanism on the Preference of Domestic and Foreign Sports Brands with Considering the Mediating Role of Product Quality

2025/04/19 by درسازان ملایری, شکوفه, یوسفی, بهرام, بهرامی, شهاب
#Brand Value #Conscious ethnicity #Keywords: World urbanism #product quality

paper · doi:10.71648/jmobs.2023.1045857

Abstract

Management and organizational behavior in sports,12(10),29

Related

• Designing the Brand Identity Model of Citizen Sport in Iran
• Identifying Factors Affecting the Success of Branding of Small Economic Enterprises through Participation in Sports
• Modeling the effect of brand on competitive advantage, market orientation and positioning in sports exporting companies
• Brand attitude and purchase intention of domestic and foreign brands: The role of cosmopolitanism in emerging markets
• Identifying Factors of Value Co-creation and Brand Effectiveness of Iran's Knowledge-Based Sports Companies