Identification and Analysis of Moderator Variables

1981/08/01 by Subhash Sharma, Richard M. Durand, Oded Gur-Arie · 1,461 citations
Business, Management and Accounting · Mathematics · Psychology · #Computer science #Confusion #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Customer Service Quality and Loyalty #Econometrics #Identification (biology) #Mathematics #Moderation #Psychology #Social psychology #Sociology #Typology

paper · doi:10.1177/002224378101800303

published in Journal of Marketing Research 18(3), 291-300 (SAGE Publishing)

openalex publication_date 1981/08/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/27

Abstract

Although the concept of moderator variables has been used extensively in marketing-related studies, much confusion persists as to how they are defined and identified. To alleviate this confusion, the authors present a typology of moderator variables with a framework for identifying their presence and type. Simulated data are used to illustrate and validate the proposed framework.

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