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A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

2003/09/01 by Cheryl Burke Jarvis, Cheryl Burke Jarvis, Scott MacKenzie +3 · 5,672 citations
Business, Management and Accounting · Mathematics · #Computer science #Conceptual model #Construct (python library) #Consumer Market Behavior and Pricing #Customer Service Quality and Loyalty #Econometrics #Field (mathematics) #Formative assessment #Mathematics #Set (abstract data type) #Statistics #Wine Industry and Tourism

paper · doi:10.1086/376806

published in Journal of Consumer Research 30(2), 199-218 (Oxford University Press)

openalex publication_date 2003/09/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06

Abstract

A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discuss the distinction between formative and reflective measurement models, (b) develop a set of conceptual criteria that can be used to determine whether a construct should be modeled as having formative or reflective indicators, (c) review the marketing literature to obtain an estimate of the extent of measurement model misspecification in the field, (d) estimate the extent to which measurement model misspecification biases estimates of the relationships between constructs using a Monte Carlo simulation, and (e) provide recommendations for modeling formative indicator constructs. Copyright 2003 by the University of Chicago.

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