1995/07/01 by Stanley F. Slater, John C. Narver · 1,820 citations
Business, Management and Accounting · #Business #Competitive advantage #Computer science #Entrepreneurial orientation #Entrepreneurship #Foundation (evidence) #Innovation and Knowledge Management #Intellectual Capital and Performance Analysis #Knowledge management #Learning organization #Market orientation #Marketing #Organization development #Organizational Learning and Leadership #Organizational learning #Orientation (vector space) #Political science #Set (abstract data type)
paper · doi:10.1177/002224299505900306
published in Journal of Marketing 59(3), 63-74 (SAGE Publishing)
openalex publication_date 1995/07/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05
Effective organizations are configurations of management practices that facilitate the development of the knowledge that becomes the basis for competitive advantage. A market orientation, complemented by an entrepreneurial drive, provides the cultural foundation for organizational learning. However, as important as market orientation and entrepreneurship are, they must be complemented by an appropriate climate to produce a “learning organization.” The authors describe the processes through which organizations develop and use new knowledge to improve performance. They propose a set of organizational elements that comprise the learning organization and conclude with recommendations for research to contribute to the understanding of learning organizations.