Defining and Estimating a Trading Area

1964/07/01 by David L. Huff · 1,081 citations
Business, Management and Accounting · Economics, Econometrics and Finance · #Computer science #Econometrics #Economic theories and models #Economics #Global trade and economics #Organizational Management and Leadership #Term (time)

paper · doi:10.1177/002224296402800307

published in Journal of Marketing 28(3), 34-38 (SAGE Publishing)

openalex publication_date 1964/07/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

What are the conceptual properties of a trading area? What is the definition of the term? What testable propositions are currently available to validate its properties and thus give precision to the definition? This article gives answers to these questions.

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