Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models

2006/12/01 by Charles R. Taylor, George R. Franke, Hae-Kyong Bang +1 · 145 citations
Business, Management and Accounting · Psychology · #Advertising #Business #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Marketing #Perception #Psychology

paper · doi:10.2753/joa0091-3367350402

published in Journal of Advertising 35(4), 21-34 (Taylor & Francis)

openalex publication_date 2006/12/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/03

Abstract

(2006). Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models. Journal of Advertising: Vol. 35, No. 4, pp. 21-34.

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