2000/01/01 by Steven J. Heine, Toshitake Takata, Darrin R. Lehman · 267 citations
Psychology · Social Sciences · #Cultural Differences and Values #Social and Intergroup Psychology #International Student and Expatriate Challenges #Psychology #Self-enhancement #Self-criticism #Social psychology #Criticism #Presentational and representational acting #Presentation (obstetrics) #Self #Self evaluation #Applied psychology
paper · doi:10.1177/0146167200261007
published in Personality and Social Psychology Bulletin 26(1), 71-78 (SAGE Publishing)
openalex publication_date 2000/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/23
Although a robust finding in cross-cultural research is that Japanese exhibit less self-enhancement than North Americans, all of these studies have employed questionnaire measures susceptible to self-presentational biases. The present study assessed self-enhancement in a laboratory that covertly measured participants’ behaviors. Whereas Canadians were reluctant to conclude that they had performed worse than their average classmate, Japanese were hesitant to conclude that they had performed better. This research provides evidence that cultural differences in self-enhancement and self-criticism go beyond mere self-presentation.