NAME-LETTER BRANDING UNDER SCRUTINY: REAL PRODUCTS, NEW ALGORITHMS, AND THE PROBABILITY OF BUYING 1,2

2010/06/01 by Stefan Stieger, STEFAN STIEGER · 1 citation
Computer Science · Social Sciences · #Algorithm #Authorship Attribution and Profiling #Computer science #Law #Names, Identity, and Discrimination Research #Political science #Scrutiny

paper · doi:10.2466/01.07.pms.110.c.1089-1097

crossref issued 2010/06/01 · crossref published 2010/06/01 · crossref published-print 2010/06/01 · openalex publication_date 2010/06/01 · crossref created 2010/11/10 · crossref deposited 2023/06/04 · crossref indexed 2023/09/29 · openalex created_date 2025/10/10 · openalex updated_date 2025/11/06

Citations

• Unconscious Applicants: A Systematic Test of the Name-Letter Effect
• Why Susie sells seashells by the seashore: Implicit egotism and major life decisions.
• Affective consequences of mere ownership: The name letter effect in twelve European languages
• Are implicit and explicit measures of self-esteem related? A meta-analysis for the Name-Letter Test
• The cessation of rumination through self-affirmation.
• Implicit Self-Esteem in Japan: Name Letters and Birthday Numbers
• Testing the Generality of the Name Letter Effect: Name Initials and Everyday Attitudes
• Name Letter Preferences Are Not Merely Mere Exposure: Implicit Egotism as Self-Regulation
• Narcissism beyond Gestalt and awareness: The name letter effect
• How to find what's in a name: Scrutinizing the optimality of five scoring algorithms for the name‐letter task
• Generalizability in Factorable Domains: "Domain Validity and Generalizability"1

Cited by

• Name-letter effect [wikipedia]