The prediction of behavior from attitudinal and normative variables

1970/10/01 by Icek Ajzen, Martin Fishbein · 876 citations
Decision Sciences · Psychology · Social Sciences · #Competition (biology) #Context (archaeology) #Decision-Making and Behavioral Economics #Dilemma #Epistemology #Experimental Behavioral Economics Studies #Normative #Psychology #Social and Intergroup Psychology #Social comparison theory #Social dilemma #Social psychology

paper · doi:10.1016/0022-1031(70)90057-0

published in Journal of Experimental Social Psychology 6(4), 466-487 (Elsevier BV)

openalex publication_date 1970/10/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Citations

• On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.

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