The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research
1988/12/01 by Blair H. Sheppard, Jon Hartwick, Paul R. Warshaw · 3,860 citations
Decision Sciences · Mathematics · Medicine · Psychology · #Behavioral Health and Interventions #Computer science #Decision-Making and Behavioral Economics #Econometrics #Economics #Management science #Mathematics #Medicine #Meta-analysis #Psychology #Social psychology #Theory of reasoned action
paper · doi:10.1086/209170
published in Journal of Consumer Research 15(3), 325 (Oxford University Press)
openalex publication_date 1988/12/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06
Abstract
Two meta-analyses were conducted to Investigate the effectiveness of the Fishbein and Ajzen model in research to date. Strong overall evidence for the predictive utility of the model was found. Although numerous instances were identified in which researchers overstepped the boundary conditions initially proposed for the model, the predictive utility remained strong across conditions. However, three variables were proposed and found to moderate the effectiveness of the model. Suggested extensions to the model are discussed and general directions for future research are given.
Citations
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