Optimal Real-Time Bidding Frameworks Discussion

2016/02/02 by Weinan Zhang, Kan Ren, Zhang, Weinan +3 · 1 citation
Computer Science · Engineering · #Advanced Manufacturing and Logistics Optimization #Computer Science and Game Theory (cs.GT) #FOS: Computer and information sciences #Optimization and Search Problems #Scheduling and Optimization Algorithms

paper · pdf · doi:10.48550/arxiv.1602.01007

openalex publication_date 2016/02/02 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

This note is a complementary material for the solution of optimal real-time bidding function in paper "Optimal Real-Time Bidding for Display Advertising, KDD 2014", where the estimated cost is taken as the bid price, i.e., the upper bound of the true cost. Here we discuss a more general bid optimisation framework with various utility and cost functions.

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