1999/05/01 by Patricia W. Meyers, K. Sivakumar, Cheryl Nakata · 1 citation
Business, Management and Accounting · Computer Science · Decision Sciences · #Business #Computer science #Industrial organization #Innovation and Knowledge Management #Marketing #Open Source Software Innovations #Process (computing) #Process management #Technology Adoption and User Behaviour
paper · doi:10.1111/1540-5885.1630295
openalex publication_date 1999/05/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/22
Recent research concerning industrial process innovations, such as robotics, expert systems, computer‐aided design and manufacturing, and decision support systems, calls for greater focus on the early usage activities that often follow the adoption decision. These activities are called implementation. Implementation determines whether buyers realize the full benefits of industrial process innovations. Providers of industrial innovations may be interested in understanding the key factors influencing implementation and the nature of effects. Such knowledge would be useful not only in enhancing implementation but also in devising strategies to build market advantages. To address the knowledge need, we reviewed the large, fragmented body of work on implementation, which is dispersed across many disciplines, including process engineering, information technology, human resources management, and marketing. We then synthesized relevant findings, developing a conceptual framework and deriving propositions describing the effects of key factors on implementation. Finally, to demonstrate the usefulness of the integrated knowledge, we draw some marketing implications, specifically for new product development, market development, and relationship management.