2012/06/01 by Johannes Mahlknecht · 1 citation
Arts and Humanities · Economics, Econometrics and Finance · Social Sciences · #Shakespeare, Adaptation, and Literary Criticism #Cinema and Media Studies #Digital Games and Media #Hollywood #Mainstream #Film studies #Art #Typography #Film genre #Visual arts #Aesthetics #Advertising #Movie theater #Art history #Political science #Law #Business
paper · pdf · doi:10.1215/03335372-1586572
openalex publication_date 2012/06/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/05/22
Hollywood movie novelizations are novels based on mainstream films and published about the time these films are released in theaters. The present article explores the ambiguous status of this generally little-esteemed and frequently ignored form of adaptation. On the one hand, novelizations are works of literature that can be enjoyed without knowledge of the film they are based on; on the other, they can be (and often are) seen as mere tools of film advertising. This latter aspect becomes particularly evident when looking at the cover design of a novelization. It invariably features the film’s artwork (the poster image, stills, and/or typography used for promoting the film) and frequently highlights the film’s stars rather than the book’s author. By analyzing a selection of book covers of novelized versions of recent films and comparing the novelization of Terminator Salvation (Foster 2009b) with the film (Terminator Salvation 2009, dir. McG) it is based on, the article traces and examines the frictions between the opposing forces—literature and film marketing—that define the genre.