2008/09/15 by Christ’l De Landtsheer, Philippe De Vries, Dieter Vertessen · 1 citation
Social Sciences · Arts and Humanities · Psychology · #Media Studies and Communication #Gender, Feminism, and Media #Discourse Analysis in Language Studies #Politics #Impression #Impression management #Impression formation #Personality #Voting behavior #Perception #Democracy #Political communication #Public domain #Social psychology #Political science #Psychology #Public relations #Advertising #Law #Social perception #Business #History #Voting
paper · pdf · doi:10.1080/15377850802005083
openalex publication_date 2008/09/15 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
This article introduces the concepts of political impression management and perception politics. It furthermore discusses results from empirical case studies by the authors using experiments and applying recent research models. Three main points of interest will be addressed: sound bites, the effects of appearance in politics, and personality profiles in the media. According to the view of political impression management, politicians and political parties control the impression they make on the audience (De Landtsheer, 2004). But first and foremost, this article tries to bridge the domain of political impression management with the domain of political marketing. The article concludes with some critical thoughts on the influences between political impression management and democracy.