2010/04/01 by E. J. R. David, Sumie Okazaki · 2 citations
Psychology · Social Sciences · #Cultural Differences and Values #Social and Intergroup Psychology #Racial and Ethnic Identity Research #Automaticity #Schema (genetic algorithms) #Psychology #Social psychology #Implicit-association test #Test (biology) #Set (abstract data type) #Preference #Association (psychology) #Cognition
paper · doi:10.1111/j.1559-1816.2010.00601.x
openalex publication_date 2010/04/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/05
Among Filipino Americans, colonial mentality (CM) is characterized by automatic preference for anything American and automatic rejection of anything Filipino that may be manifested overtly and covertly. Thus, 3 studies were conducted to test CM's theorized covertness and automaticity. Study 1 attempted to activate and capture the existence of CM‐consistent cultural knowledge schemas; Study 2 investigated whether CM may be automatically activated using a lexical decision task; and Study 3 tested whether Filipino Americans have associated pleasantness with anything American, and unpleasantness with anything Filipino using the Implicit Association Test. The results suggest that many Filipino Americans hold a CM‐consistent cultural knowledge schema, and that CM may be conceptualized as a set of automatic associations that cannot be consciously controlled.