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Common bond and common identity groups on the Internet: Attachment and normative behavior in on-topic and off-topic chats.

2002/03/01 by Kai Sassenberg · 1 citation
Psychology · Physics and Astronomy · Social Sciences · #Attachment and Relationship Dynamics #Opinion Dynamics and Social Influence #Social and Intergroup Psychology #Normative #Identity (music) #The Internet #Psychology #Bond #Internet privacy #World Wide Web #Computer science #Political science #Business #Art #Aesthetics

paper · doi:10.1037/1089-2699.6.1.27

openalex publication_date 2002/03/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/05/05

Abstract

Friedrich-Schiller-University JenaThe present research is based on D. A. Prentice, D. T. Miller, and J. R. Lightdale’s(1994) distinction between common bond groups (formed by attachment betweengroup members) and common identity groups (formed by attachment to the group as awhole). Study 1 showed the existence of both types of groups on the Internet: On-topicchats can be classified as common identity groups, and off-topic chats as common bondgroups. In Study 2 the adherence to group norms as a behavioral consequence of themembership in both types of groups was analyzed. Members of common identitygroups adhered more to the group norms of paralinguistic symbols than did membersof common bond groups. The implications for the development and persistence ofgroups on the Internet are discussed.

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