2006/04/26 by Jaehee Jung, Seung‐Hee Lee · 150 citations
Business, Management and Accounting · Medicine · Psychology · #Clinical psychology #Collectivism #Consumer Behavior in Brand Consumption and Identification #Consumer Perception and Purchasing Behavior #Developmental psychology #Dieting #Disordered eating #Eating Disorders and Behaviors #Eating disorders #Human physical appearance #Individualism #Medicine #Psychology #Schema (genetic algorithms) #Self-esteem #Social psychology #Sociocultural evolution
paper · doi:10.1177/1077727x06286419
published in Family and Consumer Sciences Research Journal 34(4), 350-365 (Wiley)
openalex publication_date 2006/04/26 · crossref created 2006/04/26 · crossref issued 2006/06/01 · crossref published 2006/06/01 · crossref published-print 2006/06/01 · crossref published-online 2009/07/02 · crossref deposited 2023/11/15 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/16 · crossref indexed 2026/08/07
This study conducted cross‐cultural comparisons of appearance self‐schema, body image, self‐esteem, and dieting behavior between women from Korea and the United States. Participants were 201 undergraduates from a central university in Seoul, South Korea and 205 undergraduates from a mid‐Atlantic university in the United States. They completed a questionnaire in their native language that included measures of appearance self‐schema, body image, self‐esteem, dieting behavior, and demographic information. Women in both cultural groups with high appearance self‐schema were less satisfied with their overall bodies and revealed lower self‐esteem than those with low appearance self‐schema. Korean women placed greater importance on appearance, were more critical of their bodies, and revealed lower self‐esteem than U.S. women. However, U.S. women showed higher scores on dieting behavior than Korean women. Implications are discussed in relation to the cultural concept (i.e., individualism versus collectivism) and sociocultural factors such as media and gender roles.