2015/06/29 by Antonie Meixel, Elena Yanchar, Adriane Fugh‐Berman · 1 citation
Medicine · Psychology · Social Sciences · #Sexual function and dysfunction studies #Sexuality, Behavior, and Technology #Marriage and Sexual Relationships #Hypoactive sexual desire disorder #Libido #Medicine #Sexual desire #Psychiatry #Sexual medicine #Female sexual dysfunction #Feeling #Sexual dysfunction #Anxiety #Psychology #Human sexuality #Social psychology #Sociology
paper · pdf · doi:10.1136/medethics-2014-102596
openalex publication_date 2015/06/29 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30
Condition branding is a marketing technique in which companies develop conditions concurrently with developing drugs; examples include gastro-oesophageal reflux disease, premenstrual dysphoric disorder, social anxiety disorder, erectile dysfunction and hypoactive sexual desire disorder. Although it is illegal for pharmaceutical companies to market drugs prior to regulatory approval, there are no restrictions on marketing diseases, and industry seeks to establish a disease state in the minds of clinicians years before an expected drug launch. Continuing medical education (CME) courses are an important part of promotion prior to drug approval and have become a key marketing tool for increasing clinician receptivity to new products. We systematically identified 14 free, internet-based, industry-funded, accredited CME modules on hypoactive sexual desire disorder in women which came out before a new drug, flibanserin, was being considered for regulatory approval in the USA. Common themes in these modules included the following: (1) Hypoactive sexual desire disorder is common, underdiagnosed and can have a profound effect on quality of life. (2) Women may not be aware that they are sick or distressed. (3) Simple questionnaires can assist clinicians in diagnosing the disorder. (4) It is problematic that there are medicines available to treat sexual problems for men but not women. In fact, there is no scientifically established norm for sexual activity, feelings or desire, and there is no evidence that hypoactive sexual desire disorder is a medical condition. Hypoactive sexual desire disorder is a typical example of a condition that was sponsored by industry to prepare the market for a specific treatment.