2008/06/21 by Alex Coman, Boaz Ronen · 1 citation
Business, Management and Accounting · Engineering · Psychology · #Strategic Planning and Analysis #Collaboration in agile enterprises #Quality and Supply Management #SWOT analysis #Strengths and weaknesses #Context analysis #Action plan #Core competency #Process management #Management science #Computer science #Knowledge management #Engineering #Business #Psychology #Marketing #Management #Economics
paper · doi:10.1080/00207540802146130
openalex publication_date 2008/06/21 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
Despite the problems involved in its use, SWOT (strengths-weaknesses-opportunities-threats) analysis remains a major strategic tool for listing the strengths and weaknesses of an organisation, for recording the major strengths and translating them into value. This paper presents a straightforward methodology for making a structured analysis of strengths and weaknesses, based on an analysis of important value-creating events and the strengths and weaknesses that caused these events. The focused SWOT methodology distils the strengths and weaknesses into core competences and core problems, by using the core-competence tree and the current-reality tree. The core competences and core problems are then linked into a plan of action aimed at preserving and leveraging the organisation's core competences, while defending against exposure to core problems. Applications of the methodology are presented and it is demonstrated in a detailed case study.