SWOT analysis applications: An integrative literature review

2021/03/01 by Mostafa Ali Benzaghta, Abdulaziz Elwalda, Mousa Mousa +2 · 2 citations
Business, Management and Accounting · Social Sciences · #Organizational Strategy and Culture #Strategic Planning and Analysis #Tourism, Volunteerism, and Development

paper · pdf · doi:10.5038/2640-6489.6.1.1148

openalex publication_date 2021/03/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/01

Abstract

A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research for over six decades. However, a collective understanding of SWOT analysis remains vague. This study accessed, analyzed, and synthesized the SWOT literature, allowing for new theoretical perspectives and frameworks to emerge. Using an integrative literature review, this study reviewed SWOT studies historically, providing a greater understanding of the SWOT analysis in different sectors and the different approaches used in SWOT studies. Furthermore, it fills the knowledge gap in the strategic planning context and indicates meaningful implications for managers that could help improve their strategic decisions.

Citations

• Development and preliminary testing of the new five-level version of EQ-5D (EQ-5D-5L)
• The TOWS matrix—A tool for situational analysis
• Optimal number of response categories in rating scales: reliability, validity, discriminating power, and respondent preferences
• Literature review as a research methodology: An overview and guidelines

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