Optimal number of response categories in rating scales: reliability, validity, discriminating power, and respondent preferences

2000/03/01 by Carolyn C Preston, Carolyn C. Preston, Andrew M. Colman +1 · 54 citations
Business, Management and Accounting · Decision Sciences · Psychology · #Customer Service Quality and Loyalty #Technology Adoption and User Behaviour #Behavioral Health and Interventions

paper · doi:10.1016/s0001-6918(99)00050-5

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