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Heavy Hero or Digital Dummy? Multimodal Player–Avatar Relations in Final Fantasy 7

2004/05/27 by Andrew Burn, Gareth Schott · 1 citation
Social Sciences · Arts and Humanities · Computer Science · Psychology · #Digital Games and Media #Narrative Theory and Analysis #Artificial Intelligence in Games #Narrative #Avatar #Fantasy #Narratology #Narrative structure #Game studies #Narrativity #Pleasure #HERO #Construct (python library) #Multimodality #Computer science #Aesthetics #Sociology #Linguistics #Literature #Psychology #Media studies #Art #Human–computer interaction #Artificial intelligence #World Wide Web #Philosophy

paper · doi:10.1177/147035704043041

openalex publication_date 2004/05/27 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/19

Abstract

This article analyses the player–avatar relation in Final Fantasy 7, drawing on multimodality theory to analyse textual structures both in the game and in the discourse of player–interviews and fan writing. It argues that the avatar is a two-part structure, partly designed in conventional narrative terms as a protagonist of popular narrative, and partly as a vehicle for interactive game-play. The former structure is replete with the traditions and designs of Japanese popular narrative, oral formulaic narrative and contemporary superhero narratives, and is presented to the player as an offer act – a declarative narrative statement. The latter is a construct of evolving attributes and economies characteristic of role-playing games; and is presented to the player as a demand act – a rule-based command. Though these two functions separate out in the grammar of player and fan discourse, it is their integration which provides the pleasure of gameplay and narrative engagement.

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