2012/08/27 by Jakob D. Jensen, Andy J. King, Nick Carcioppolo +2 · 2 citations
Psychology · Arts and Humanities · Social Sciences · #Behavioral Health and Interventions #Media Influence and Health #Climate Change Communication and Perception
paper · doi:10.1111/j.1460-2466.2012.01668.x
Past research has found that tailoring increases the persuasive effectiveness of a message. However, the observed effect has been small and the explanatory mechanism remains unknown. To address these shortcomings, a tailoring software program was created that personalized breast cancer screening pamphlets according to risk, health belief model constructs, and visual preference. Women aged 40 and older (N = 119) participated in a 2 (Tailored vs. Stock Message) × 2 (Charts/Graphs vs. Illustrated Visuals) × 3 (Nested Replications of the Visuals) experiment. Participants provided with tailored illustrated pamphlets expressed greater breast cancer screening intentions than those provided with other pamphlets. In a test of 10 different mediators, perceived message relevance was found to fully mediate the Tailoring × Visual interaction.