The Theory of Planned Behaviour and Intentions to Attend a Sport Event

2003/07/01 by George B. Cunningham, Hyungil Kwon · 1 citation
Psychology · Social Sciences · Business, Management and Accounting · #Behavioral Health and Interventions #Sport and Mega-Event Impacts #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/s1441-3523(03)70056-4

openalex publication_date 2003/07/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/02

Abstract

In this study, the theory of planned behaviour was used to better understand consumers’ intentions to attend a sport event (i.e., hockey). The theory was also extended by including previous behaviour. Data were gathered from 136 university students enrolled in physical activity classes. After controlling for race, independent variables accounted for 64% unique variance in intentions. Attitudes, subjective norms, previous behaviour and perceived behavioural control-time were positively related to intentions, with the former two variables accounting for the most variance. Results are discussed in relation to theoretical extensions, practical implications and future directions.

Citations

• Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control
• Attitudes "cause" behaviors: A structural equation analysis.
• Theories of reasoned action and planned behavior as models of condom use: A meta-analysis.
• The theory of planned behavior
• Residual Effects of Past on Later Behavior: Habituation and Reasoned Action Perspectives
• A Meta-Analysis of Antecedents and Correlates of Employee Turnover: Update, Moderator Tests, and Research Implications for the Next Millennium

Cited by

• Theory of planned behavior [wikipedia]