2002/05/01 by Icek Ajzen · 2 citations
Psychology · Decision Sciences · Social Sciences · #Behavioral Health and Interventions #Decision-Making and Behavioral Economics #Experimental Behavioral Economics Studies
paper · doi:10.1207/s15327957pspr0602_02
openalex publication_date 2002/05/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/02
The frequency with which a behavior has been performed in the past is found to account for variance in later behavior independent of intentions. This often taken as evidence for habituation of behavior and as complementing the reasoned mode of operation assumed by such models as the theory of planned behavior. In this article, I question the idea that the residual effect of past on later behavior can be attributed to habituation. The habituation perspective cannot account for residual effects in the prediction of low-opportunity behaviors performed in unstable contexts, no accepted independent measure of habit is available, and empirical tests of them habituation hypothesis have so far met with little success. A review of existing evidence suggests that the residual impact of past behavior is attenuated when measures of intention and behavior are compatible and vanishes when intentions are strong and well formed, expectations are implementation have been developed.