2009/07/28 by Diana B. Carlin, Kelly L. Winfrey · 3 citations
Social Sciences · #Gender Diversity and Inequality #Media, Gender, and Advertising #Gender Politics and Representation
paper · doi:10.1080/10510970903109904
openalex publication_date 2009/07/28 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
The 2008 U.S. presidential election was historic on many levels. The country elected its first African American president who narrowly defeated a female candidate in the Democrat primary race. The Republicans nominated their first woman as a vice presidential candidate. Hillary Clinton and Sarah Palin demonstrated that women politicians have come a long way; however, an analysis of media coverage reveals that lingering sexism toward women candidates is still alive and well. Using common stereotypes of women in corporations developed by Rosabeth Moss Kanter, language theories, and media framing, this essay uncovers the common gendered stereotypes that surfaced in the 2008 campaign. The analysis indicates that there was a considerable amount of negative coverage of both candidates and that such coverage has potential to cast doubt on a woman's suitability to be commander-in-chief or in the wings.