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Cultural imperialism: A media effects approach

1991/03/01 by Michael B. Salwen · 1 citation
Social Sciences · #Media Studies and Communication #Media Influence and Politics #Social Media and Politics

paper · doi:10.1080/15295039109366778

openalex publication_date 1991/03/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

The issue of cultural imperialism has emerged largely from the communication literature involving development and political economy. These orientations ultimately construct formulations concerning cultural heritage and behavior based on analysis of government and/or corporate policy and practice. This paper questions the legitimacy of such inferences and explores the idea of integrating direct‐behavior research with political‐economy perspectives.

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