Examining the Attitude–Behavior Relationship in Prosocial Donation Domains

2010/06/01 by Ashley E. Anker, Thomas Hugh Feeley, Hyunjung Kim · 6 citations
Business, Management and Accounting · Medicine · Psychology · #Blood donation and transfusion practices #Organ Donation and Transplantation #Death Anxiety and Social Exclusion

paper · doi:10.1111/j.1559-1816.2010.00619.x

Abstract

Positive attitudes have been identified across prosocial donation domains, but have not translated into a stable donor base. One explanation for this attitude‐behavior inconsistency is a failure to consider the affective and cognitive components of attitude. Studies were conducted to examine vested interest as a moderator of the attitude–behavior relationship in donation, while accounting for the multidimensional construction of attitude. Study 1 revealed a 3‐factor structure (stake, salience, self‐efficacy) for vested interest. Study 2 found no support for vested interest as a moderator of the attitude–behavior relationship, but revealed that self‐efficacy mediated the relationship between attitudes and behaviors for organ/tissue and blood donation. Results are discussed in terms of the usefulness of this research in crafting donation campaigns.

Citations

• The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
• The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Cited by

• The prosocial personality and its facets: genetic and environmental architecture of mother-reported behavior of 7-year-old twins. [europepmc]
• Prosocial Consequences of Interpersonal Synchrony: A Meta-Analysis. [europepmc]
• Comparing web-based video interventions to enhance university student willingness to donate organs: A randomized controlled trial. [europepmc]
• Psychometric Properties of the Service Leadership Attitude Scale in Hong Kong. [europepmc]
• A Culturally Targeted eLearning Module on Organ Donation (Promotoras de Donación): Design and Development. [europepmc]
• Direct and Indirect Effects of a Web-Based Educational and Communication Skills Intervention "Promotoras de Donación" to Increase Donor Designation in Latinx Communities: Evaluation Study. [europepmc]

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