The relationship between marketing agility and financial performance under different levels of market turbulence

2018/11/22 by Jing Zhou, Felix T. Mavondo, Felix Mavondo +1 · 4 citations
Business, Management and Accounting · #Innovation and Knowledge Management #Innovation and Socioeconomic Development #Collaboration in agile enterprises

paper · doi:10.1016/j.indmarman.2018.11.008

Citations

• The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
• Accounting for common method variance in cross-sectional research designs.
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Cited by

• Digital transformation and sustainable performance: The moderating role of market turbulence
• Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performance
• Building entrepreneurial resilience during crisis using generative AI: An empirical study on SMEs
• What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation [europepmc]