Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response

2006/07/30 by Stern Neill, Daryl McKee, Gregory M. Rose · 150 citations
Business, Management and Accounting · #Business #Computer science #Customer Service Quality and Loyalty #Innovation and Knowledge Management #Knowledge management #Marketing #Organizational Leadership and Management Strategies #Process management #Sample (material) #Sensemaking #Strategic planning #Variety (cybernetics)

paper · doi:10.1016/j.indmarman.2006.05.008

published in Industrial Marketing Management 36(6), 731-744 (Elsevier BV)

openalex publication_date 2006/07/30 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25

Citations

• Identity, Image, and Issue Interpretation: Sensemaking During Strategic Change in Academia
• The Influence of Top Management Team Heterogeneity on Firms' Competitive Moves
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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• Enhancing team resilience through team knowledge dynamics: a mediated approach. [europepmc]