Digital transformation in the B2B context: A review, theorisation and future perspectives

2025/08/01 by Yuliia Kyrdoda, Giacomo Marzi, Donata Vianelli

paper · doi:10.1016/j.indmarman.2025.05.008

Citations

• B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
• Role of big data and social media analytics for business to business sustainability: A participatory web context
• Digital servitization in manufacturing: A systematic literature review and research agenda