Editorial: Social network analysis in marketing: A step-by-step guide for researchers

2022/10/19 by Ghasem Zaefarian, Shekhar Misra, Mariia Koval +1 · 2 citations
Social Sciences · Physics and Astronomy · Business, Management and Accounting · #Digital Marketing and Social Media #Complex Network Analysis Techniques #Business Strategy and Innovation

paper · doi:10.1016/j.indmarman.2022.10.003

Citations

• Interorganizational Collaboration and the Locus of Innovation: Networks of Learning in Biotechnology
• Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
• Power and Centrality: A Family of Measures
• Where Do Interorganizational Networks Come From?

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