Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships

2014/05/15 by Ibrahim Abosag, Peter Naudé · 1 citation
Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Corporate Identity and Reputation

paper · doi:10.1016/j.indmarman.2014.05.003

Citations

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