2015/02/11 by Kent B. Monroe, Veli-Matti Rikala, Outi Somervuori · 39 citations
Business, Management and Accounting · Decision Sciences · #Business #Business-to-business #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Context (archaeology) #Decision-Making and Behavioral Economics #Economics #Marketing #Microeconomics #Proposition #Quality (philosophy) #Value (mathematics) #Value proposition
paper · doi:10.1016/j.indmarman.2015.02.002
published in Industrial Marketing Management 47, 17-25 (Elsevier BV)
openalex publication_date 2015/02/11 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/26