Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance

2024/05/01 by Shilpi Jain, Sriparna Basu, Yogesh K. Dwivedi · 1 citation
Business, Management and Accounting · Social Sciences · #Environmental Sustainability in Business #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media

paper · doi:10.1016/j.indmarman.2024.04.013

Citations

• The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention
• Unpacking value creation and capture in B2B relationships
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• Development of business-to-business relationships in turbulent environments

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