2010/10/28 by Maria Smirnova, Peter Naudé, Stephan C. Henneberg +2 · 164 citations
Business, Management and Accounting · Psychology · #Antecedent (behavioral psychology) #Business #Business Strategy and Innovation #Customer Service Quality and Loyalty #Customer orientation #Differential (mechanical device) #Industrial organization #Innovation and Knowledge Management #Market orientation #Marketing #Orientation (vector space) #Psychology
paper · pdf · doi:10.1016/j.indmarman.2010.09.009
published in Industrial Marketing Management 40(1), 44-53 (Elsevier BV)
openalex publication_date 2010/10/28 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/27