2001/11/01 by David B. Montgomery · 2 citations
Business, Management and Accounting · #Management Theory and Practice #Management and Marketing Education #Marketing and Advertising Strategies
paper · doi:10.1287/mksc.20.4.337.9762
crossref issued 2001/11/01 · crossref published 2001/11/01 · crossref published-print 2001/11/01 · openalex publication_date 2001/11/01 · crossref created 2003/12/29 · crossref deposited 2023/04/02 · openalex created_date 2025/10/10 · crossref indexed 2026/01/05 · openalex updated_date 2026/07/02