Market Measurement and Analysis: The First “Marketing Science” Conference

2001/11/01 by Dick R. Wittink · 2 citations
Business, Management and Accounting · Decision Sciences · #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Innovation Diffusion and Forecasting

paper · doi:10.1287/mksc.20.4.349.9758

crossref issued 2001/11/01 · crossref published 2001/11/01 · crossref published-print 2001/11/01 · openalex publication_date 2001/11/01 · crossref created 2003/12/29 · crossref deposited 2023/04/02 · openalex created_date 2025/10/10 · crossref indexed 2026/01/05 · openalex updated_date 2026/03/20

Citations

• Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College

Cited by

• Stop Blaming Gordon and Howell: Unpacking the Complex History Behind the Research-Based Model of Education
• Marketing science [wikipedia]