2025/01/01 by Cécile Velley, Sarah Cordonnier · 1 voice
Computer Science · Social Sciences · #Digital Communication and Language #Digital Games and Media #Digital Marketing and Social Media
paper · pdf · doi:10.4000/13utf
openalex publication_date 2025/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/26
This article looks at the spread of memetic creation in the museum context, through a cross-case study of several French and Canadian heritage institutions. It shows how memes are now part of the communication and mediation strategies of collections, noting a humorous turn in heritage mediation that seems to indicate a softening of the boundary between visitors and web users. The opening up of institutions to the memification of works is becoming a tool for the digital activation of collections, and so an instrument of educational dissemination and innovation in heritage mediation practices.