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Victim blaming in police road injury prevention messages? A case of bicycle helmets

2024/04/07 by Igor Radun, Jenni Radun, Timo Lajunen · 1 voice
Social Sciences · Medicine · #Crime, Deviance, and Social Control #Gun Ownership and Violence Research #Injury Epidemiology and Prevention

paper · doi:10.1016/j.trf.2024.04.001

openalex publication_date 2024/04/07 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/22

Abstract

• • Police and the media reports on road crashes are sometimes perceived as victim blaming. • • We examined the perceived level of victim blaming in six hypothetical scenarios. • • Data were collected from a representative sample of Finnish adults and traffic safety experts. • • Victim blaming ratings were low in both samples. • • Balanced reporting of road crashes by police and the media is imperative. In recent years, the way in which police and the media report on road crashes, especially those involving cyclists, has received increased attention from both researchers and the general public. They are often accused of engaging in victim blaming. The aim of this study was to analyze the perceived level of victim blaming in six hypothetical scenarios that include a preventive measure communicated by police. Our main focus was on the bicycle helmet scenario, since discussions about bicycle helmets produce a lot of emotional responses. We collected survey data from two samples: a representative sample of Finnish residents older than 17 years (N=1207) and a convenience sample of Finnish traffic safety experts (N=61). Overall victim blaming ratings were low in both samples. Education seems to be an important predictor, in that more educated respondents gave lower ratings. In the bicycle helmet scenario, cycling exposure was positively related to the perceived victim blaming ratings. We conclude that a preventive measure aimed at potential future road crash victims will not be perceived as victim blaming if it also addresses those responsible for a crash. However, it seems there will always be groups, sub-groups, and individuals who may perceive such messages as victim blaming. Thus, constructing a preventive message which will not be perceived as victim blaming represents a challenge.

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